Model, brand ambassador and down right hottest woman in the earth (she even has the crown to prove it!), Jennifer Hawkins can now add shoe designer to her expanding multi million dollar empire.
Hawkins, who was recently revealed as the for Siren shoes says shoe design has always been a dream of hers. Jen has entered into a three-year contract with the shoe giant which will see her as the face of the brand as well as provide a vehicle to launch her own range ‘JLH for Siren’.
Jen launched her capsule collection last week at a glamorous floral inspired garden event at Gazebo in Kings Cross. The range boasts sexy and sophisticated wedge and stilettos in bright summery designs.
As Myer’s spring racing ambassador and with Melbourne Cup right around the corner, Hawkins says that the ultimate feature of her shoes is comfort. “My shoes are first and foremost comfortable, I’ve made sure the construction’s right.” Her first range is designed with the spring racing carnival in mind, constructed so ladies can last all day.
Prices start at $150 and are available now in Myer and most Siren Shoes stockists. For more information, head to Siren Shoes.
Check out some pics of the campaign and the launch at Gazebo.
Courtesy of Siren Shoes/Ok Magazine
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